Agile Publishing -- Continuous attention to excellence, good design, and simplicity

Principles Number 8 and 9 of the Agile Software Development approach . What do these mean for an Agile Publisher?

As with some of the previous principles, this is partly just good business and I feel these are all closely related. Simplicity => Good Design => Excellence.

Especially when developing a complex product with many content components, it is easy to design an overly complex, difficult to build and maintain product. Simplicity is the name of the game here. Also, good design -- keeping sight of both the immediate need and the growth room and designing with these in mind.